6/16/2023 0 Comments Hyper casual games definition![]() And it’s getting easier and easier to set this up and optimize your campaigns. Hyper-casual relies heavily on ad revenue. Social media and platforms like Google and Facebook are not only more affordable, they also provide more data and precise targeting for a larger potential audience. Hyper-casual games also tend to avoid traditional advertising and expensive TV and radio spots. Money can sometimes be an issue when work first begins on a new game, but with hyper-casuals that hurdle is removed. Hyper-casual games focus on simple mechanics and quick development cycles, tending towards smaller budgets and more cost-effective results than other genres. 2) They’re cost-effective and budget-sensitive SImple to start, and slowly gets more challenging. This is a great example of the tap/timing mechanic. Here are a few examples of some of the core mechanics hyper-casual developers often choose from when creating a new game: Your game has to be simple from the onset, making it more accessible to more people and also easier to program. You’ll want to limit everything to two mechanics at most. Hyper-casual developers should avoid making the gameplay too complicated as a general rule of thumb. Keep in mind, that hyper-casual games need to have clear and simple mechanics ![]() Rather than spending years on a huge project with no guarantee of success, hyper-casual games give developers the space to quickly iterate and gauge the market potential of a game early on. This genre focuses on minimalism, shrinking development cycles down to a matter of days. Incredibly small teams can produce a large number of prototypes every month testing mechanics and aesthetics to see how players react as a part of the initial phases of production. 1) It’s easier to develop and produce hyper-casual gamesĭue to how simple hyper-casual games are, they’re a much easier option for any dev looking to make a game for the first time. Without the need for large initial investments.Īnd to get a better idea of how the hyper-casual genre can help game makers enter the professional world of gaming, we’ve rounded up our top 5 reasons in this blog. These games are turning into a developer’s stepping stone into kick-starting their career in the gaming industry. Making it near impossible for smaller dev teams to enter the market. Aside from the months (even years) of developing a game, when you start focusing on your marketing and ongoing user acquisition campaigns, the expenses and costs can pile on (before you’ve had a chance to make any revenue). Hiring a strong development team is just the start of your journey. It’s no secret that creating a game can be pricey. If you fancy reading the original, you can find it here. Editor’s note: This article was originally crafted by TapNation.
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